English follows Japanese.
Quoted from the article, translated into Japanese.She wants to incorporate authentic Japanese personality and sensibilities into her business.
After graduating from the Faculty of Theology, he tried to study fashion merchandising in the UK, but his mother told him that she wanted him to stay in Japan. I was busy looking for a job, decided to pursue a career in finance, and worked at a securities company for several years. Around that time, he decided that he wanted to do something more fulfilling than a normal financial job, so after working as a sole proprietor in Kyoto, he established Lulu Shokai Co., Ltd.
Job changes are difficult and risky in Japan, but after six years, she sacrificed the salary, stability, and professional status of a partially listed company to pursue her dream of running her own company. I made it.
Ruru Shokai Co., Ltd. is a consulting company that provides a variety of services to customers, including event planning, management, public relations, space and product design, and manufacturing.The company, which operates in a variety of sectors including advertising, restaurants, real estate and hospitality, is committed to incorporating the United Nations Sustainable Development Goals into all its projects.We start with an idea for a sustainable product, work with a diverse range of local manufacturers who use recycled and sustainable products, and promote the product along with its origins.
In other words, she is a problem solver.
Her business thinks outside the box and incorporates fair trade and sustainability ideas into every step.We achieve this by prioritizing equal opportunities and pay for working women, something that Japanese domestic companies do not have.
As a small company, we are able to build project-specific teams, pay high wages to contract workers with the necessary skills, and provide work to other small women business owners. Now you can turn it.
``Women have unique strengths, such as seriousness, tenacity, and sensitive consideration, not only as managers but also as team members,'' Jino explains.“I think he plays an important role on any team.”
Hiroko points out that since the COVID-19 pandemic, the number of companies facing issues has increased, and as a result, there has been a need for specialized consultants. ``The time has come when small companies can provide more efficient and detailed responses than large corporations,'' she argues.
At the beginning of the pandemic, she said, ``I had hopes that Lulu Shokai Co., Ltd. would not only support Japan's economy and culture, but also support the world in the face of an unprecedented situation.''However, when she was faced with the reality that she could not do it alone, she knew she needed to join a network to solve problems she had never faced before.
In 2020, she became a certified woman-owned business in the WEConnect International network, aiming to grow her business through impact rather than size.
And Lulu Shokai Co., Ltd. has grown.
WEConnect International has connected Hiroko with a project that supports Japanese factories in the production and distribution of protective gear for healthcare workers. After having the opportunity to support medical frontliners in the early days of the pandemic, Lulu Business continued its mission and is currently developing uniforms with businesses in Sri Lanka.
Through the pandemic, she has learned to prioritize people who can collaborate over borders and location. "We must challenge ourselves and improve in our fields. "That's why we need to connect on a deeper level to achieve our common goal of making the world a better place. ” he explains.
WEConnect International also introduced Lulu Shokai to EY Japan, where she is involved in many projects such as how best to use the latest recycled materials in concrete products, such as making handkerchiefs from plastic bottles. We collaborate with national companies.We also created special stationery using recycled paper, with a corporate message on the front and the story behind the product on the back, in an effort to spread the word.
Every product she designs, produces, and promotes has a small but important twist. She not only uses recycled materials, but also takes a humanist perspective and researches the materials she uses to ensure they do not create further waste or harm the environment. We take a bird's-eye view of a product's entire life cycle and find the optimal production method while staying true to the goals of the SDGs.
For her efforts, Hiroko has won several Japanese awards in the past two years, including the Kyoto Female Entrepreneur Award and the Kyoto Cultural Venture Contest Award.
We have won the Female Entrepreneur Award and the Kyoto Cultural Venture Contest Award."I want women to feel the power to create their own companies. Even if it is small, I want the company to continue for a long time. ``We believe that WEConnect International's ever-growing network is a place where we can become a business partner and learn together.''
Hiroko Chino: Breaking through a difficult market with authenticity
EntrepreneurshipLou Lou Co. Ltd. as a Kyoto sole proprietorship because she knew she wanted something more fulfilling than a standard career in finance.Changing careers can be difficult and risky in Japan, but nevertheless after six years she sacrificed salary, stability and professional status at respected companies to pursue her dreams of running her own company.Lou Lou Co. is a consultancy that provides clients with a variety of event planning, management, public relations, space and product design, and manufacturing services. The company works across sectors, including the advertising, restaurant, real estate and hospitality industries—doing its best to incorporate the UN Sustainable Development Goals in every project. Hiroko begins with an idea for a sustainable product, works with diverse and local manufacturing businesses using recycled or sustainable products, and promotes the products by also telling the backstory of their creation.In essence, Hiroko is a problem solver.Her business breaks conventions and incorporates ideas of fair trade and sustainability into every step of the way. She achieves this by prioritizing equal opportunities and wages for working women in a way that not all domestic companies in Japan do. She has remained a sole proprietorship so that she can create specialized teams for projects and be able to pay her contractors more because they bring the exact skills needed to a project, yet also spread the work around to other small, woman-owned businesses.“Women have unique strengths such as seriousness, tenacity and delicate consideration, not only as managers but also as team members” explains Hiroko. “I believe they play important roles on any team.”Since the COVID-19 pandemic, Hiroko notes that the number of companies with issues has increased, and with it, the need for specialized consultants. “The time has come when small companies are selected over large, established firms to provide needed solutions due to greater efficiency and scope of attention,” Hiroko asserts.At the very start of the pandemic, Hiroko hoped that Lou Lou Co. would not only support the economy and culture of Japan, but also the world as it faced an unprecedented challenge. However, when faced with the reality that she couldn't achieve This on her own, Hiroko decided that she needed to join a network to help her work through issues she had never faced before.In 2020 Hiroko became a certified women-owned business in the WEConnect International network to grow her business—not in terms of company size, but impact.And grow Lou Lou Co. has.WEConnect International connected Hiroko with a project to aid a Japanese factory in the creation and distribution of protective clothing for healthcare professionals. After this initial opportunity to aid the medical field at the beginning of the pandemic, Lou Lou Co. has maintained its task and is currently developing medical uniforms with a company in Sri Lanka.Working throughout the pandemic has taught Hiroko to prioritize collaborative human resources over international boundaries and physical locations. “We must challenge and improve our fields,” she explains. “Now we realize that connecting in-person isn't always guaranteed, therefore we must connect on deeper levels to meet common goals of improving the world.”WEConnect International also introduced Lou Lou Co. to EY Japan, and she has been working with the multinational on many projects, including how best to use the latest recycled materials in specific goods such as handkerchiefs from plastic bottles. She created a special stationery from recycled cardstock that used the front of the card for the corporate message and on the back explained the backstory of the product to spread the word.It is the small yet important touches on every product Hiroko designs, produces and promotes that makes her business special and important. She doesn't stop at simply using recycled materials; she does her research to include relevant humanist perspectives and ensure that the materials she uses do not contribute additional waste or harm to the environment. She steps back and looks at the entire life cycle of a product and identifies the best way to produce it while staying true to the UN SDG goals.For her efforts, Hiroko has won several Japanese awards in the past two years, including the Kyoto Female Entrepreneur Award and the Kyoto Culture Venture Competition Award.“I hope that women feel empowered to create their own companies; even if small, they will be long-lasting,” she reflects on the ever-growing WEConnect International network, “and that we can become business partners and learn together.”#Sustainable Development Goals #Sustainable #Fairtrade #Sustainability #Female Business Owners #Entrepreneurship #Entrepreneurship Stories #Ruluu Shokai Co., Ltd. #WEConnectInternational #Female-Owned Companies #Collaboration